Our Story
Discover the journey of Aatmlok – where tradition meets contemporary elegance.
Aatmlok – Blend of Soulful Fashion
Aatmlok was founded in 2023 in the vibrant city of Surat, inspired by a simple yet meaningful vision — to blend India’s rich traditions with contemporary design and bring soulful fashion into every home.
With no boutique or large resources in the beginning, Aatmlok started purely with passion, purpose, and belief. Founded by Rohitsinh Parmar, the brand’s roots lie in Idar, where a small-town dream grew into a trusted name across India.
By combining traditional Indian craftsmanship with modern aesthetics, Aatmlok has become known for its premium imitation jewellery and trend-driven women’s fashion.
"At Aatmlok, we believe fashion is more than style — it is confidence, empowerment, and self-expression. Every creation reflects elegance, individuality, and inner beauty."
Today, Aatmlok proudly connects with women across India — not just delivering fashion, but becoming a part of their story.
Our Mission & Values
Quality & Craftsmanship
At Aatmlok, we offer products that are not only beautiful but also durable and of the highest quality. We carefully curate our designs and products with precision and craftsmanship. We ensure that all the products we select come with top-notch quality and fine construction, so our customers can cherish them for years to come.
Empowering Women
Our mission is to make every woman feel confident and beautiful through Aatmlok's products. Whether it's daily wear or special occasions, we want our products to help women feel proud and empowered every moment. We choose designs that encourage women's self-expression and independence.
Accessible Elegance
We believe that elegance is a right for everyone. At Aatmlok, we make luxury and style accessible at affordable prices, so every woman can enjoy high-quality, beautiful, and premium designs. We make royalty accessible to every woman, without compromising on quality.
Our Presence
While we started in Idar and Surat, today we serve the entire nation with pride and excellence.
Founded In
Surat, Gujarat
Rooted In
Idar, Gujarat
Service
Pan India Delivery